The most interesting man in the world, or not

July 18, 2011


I kind of like finding new music via television commercials. The most recent song that I love is, I have learned, “The Golden Age” by The Asteroids Galaxy Tour, a Danish outfit. The song is featured in a Heineken beer commercial.

Part of the reason why I like the commercial is because of how the main character interacts with each person he comes upon. Then I started thinking about it more. Do I like the commercial in general because I am influenced by loving the song?

No. I like it because it’s well done all the way around. It’s essentially Heineken’s version of Dos Equis’ The Most Interesting Man in the World. Only Heineken got it right. (Links to all videos at the end.)

The problem with the Dos Equis Most Interesting Man in the World is that he just sits there, attempting to exude smugness but coming off as arrogant, as he or the announcer tells you why you should be creaming your pants over this guy.

On the other hand, the dude in the Heineken commercial actually does interesting stuff. Clichés become clichés because there’s some element of truth in them. Actions do speak louder than words. The Heineken guy is doing interesting stuff and the people around him are reacting in a way that lets the viewer know that they adore this fellow. And so do I. Well, I’d at least like to be at that party.

The Most Interesting Man in the World just sits there looking creepy, assuming that the voiceover will convince us that he is. Interesting, that is, not creepy. But creepy he is. I would not like to be one of his arm candies.

I do try to be fair and give credit where credit is due. While watching the Most Interesting Man in the World compilation, I smiled when the voiceover said, “People hang on his every word, even the prepositions.” But that doesn’t make up for the rest of it.

And in the interest of point-counterpoint, as a flute player myself, I do not believe for an instant that the Heineken guy is actually playing that flute. Twirling it perhaps (though most likely computer generated), but not playing it. You can always tell by how they hold it and how unbent their fingers are. The rest of the commercial/video more than makes up for that. Everybody knows actors don’t really play their instruments.

So check them both out and tell me what you think.

Oh, and I do know that when I’m finished posting this, I’m running right to iTunes to buy everything The Asteroids Galaxy Tour have for sale. You should, too, says I!

The Asteroids Galaxy Tour/Heineken full-length video

Heineken commercial (1:30 version)

Dos Equis The Most Interesting Man in the World compilation

photo by The Asteroids Galaxy Tour (Facebook)

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